ANSH.
A visual identity for a luxury Indian bridal label
ANSH is a luxury bridal apparel brand inspired by heritage and romance. The identity runs from a name found through name-storming to a wordmark, a veil-inspired emblem, a crimson palette and full brand guidelines.
- Visual identity
- Brand guidelines
- Naming
- Logo design
[The idea]
ANSH is a luxury Indian bridal and wedding wear brand. The brief was the whole identity: a name, a logo, colours, type, and guidelines so other people could use it properly.
The name means “a part of something”. It also stands for Ardent Nuptial Splendor with Heritage.
[Colour and type]
[Palette]
- Crimson#EC1C24
- Jet black#000000
- White#FFFFFF
[In use]
[How I got there]
I started with a brand concept and an archetype, looked at three big names in Indian bridal wear, then generated names, tested four of them with logos, and picked one.
[Brand concept]
[Archetype and competitors]
[Name-storming]
[Four names tested]
Each shortlisted name got its own round of logo ideas before one was chosen.
- Zariya
Authentic, regal, Indian
A name drawn from the thread of Indian craft.
- Ritz
Royal, Indian, traditional
Short, bold and luxury-coded.
- INFU
Indian fusion
A modern take on blending traditions.
- Cera
Couture, extravagant, regal
A couture-minded, attractive name.
[Logo exploration]
[Brand guidelines]
A 34-page guide, so anyone using the brand gets it right. It covers:
- Why guidelines are needed, who should use them, and what a visual identity is.
- The master and alternate lockups, minimum sizes, safe zones and typography.
- A page of things not to do.
- Applications: letterhead and envelope, packaging bag, billboard, tags, packaging box, store signage, tape, business card and embroidery.
- Digital artwork files (AI, CDR, EPS, JPG and PNG) and colour swatches.