Mini Makers.
A screen-free interactive book that teaches children real-life skills through touch
Mini Makers is a learning brand for children aged 3 to 6. Its first book, Skills & Senses, pairs an illustrated story on the left page with a real object to handle on the right, so children learn by doing the action themselves.
- Product design
- Brand
- Business model
- Physical prototype
[The idea]
Mini Makers makes hands-on books for children aged 3 to 6. Instead of a screen, children touch, try and practise the small things they see grown-ups do every day: buttoning a shirt, tying laces, braiding hair.
It sits somewhere between an activity book and a sensory toy, and one book lasts across years and siblings. It’s set up as a brand, not a one-off: Skills & Senses is the first collection, and more can follow in the same style.
[How the book works]
Every spread follows the same rule, so a child always knows where to look and what to do.
- Left page
A scene from home
A familiar moment, drawn flat and calm, with the same two characters throughout.
- Right page
Something real to handle
An object or texture the child can touch and try, so the scene turns into an action.
- Why
Practice by repeating
Children learn these things by doing them again and again. The book gives them a safe place to.
[The prototype]
[The brand]
- Look
Calm and familiar
Soft pastels, flat illustrations and scenes from home. Nothing loud or overstimulating.
- System
Rounded and print-first
Rounded type, simple layouts that print well, and the same characters on every page.
- Voice
Short and reassuring
Simple, action-first instructions for children, and plain explanations for parents.
- Promise
Real skills, real actions
Independence built through everyday routines, not screens.
[Palette]
- Blush#F08C8C
- Sky#8CC3E6
- Cream#F4EBE6
[More spreads]
[As a business]
Part of the brief was a business model. One purchase, no subscription, and new collections over time.
- ₹1299One-time price for Skills & Senses
- 3 to 6Age range it’s made for
- ₹0Ongoing cost to the family: no subscription, no device
[Who buys it]
- Customers
Parents first
Then teachers, educators and educational consultants.
- Where
Online and in stores
E-commerce, social media, bookstores and toy stores, plus kindergartens, creches, libraries and activity centres.
- Revenue
Books first, then more
Book sales, expansion packs, an optional digital layer, and licensing and merchandise.